A WebRTC GW doesn’t stand by itself, it needs a multitude of capabilities and supporting elements to ensure effective and high quality service. This is why the whole is greater than the sum of its parts when bringing all that is required for an end-to-end WebRTC Enterprise connectivity solution.
For several years we have been in the process of enhancing our products to allow them to live in the cloud, a good example of this is the virtual SBC. In this context we have taken VocaNOM one step further and changed it from being a product to a cloud service running on Amazon AWS. The Amazon team was pretty excited about this and conducted an interview
Comparing an SBC to a toaster, Andrew concludes that a commoditized SBC competes on capacity and price. Very much like a toaster that competes on the number of slots it has and the price, as after all, you just “put in a slice of bread and it pops out all nice and brown”. Reality though is quite different.
Lync voice and Unified Communications are becoming increasingly popular. In this environment, it is natural that innovative solutions for specific requirements within the ever expanding Lync ecosystem are being introduced to the marketplace all the time.
Service providers that have already launched VoLTE services are starting to experience the complexity of connecting VoLTE to other networks. Service providers understand that VoLTE by itself will not provide the required added value services and are looking for those services in RCS. They should combine these with their own OTT services in order to differentiate.