My post summarizing some of the Telco presentations at WebRTC 2014 received a comment from Josh, one of our blog’s loyal readers,who pointed out the market need for breaking the OTT islands. My reply to Josh was: “Great comment that deserves a post as an answer rather than just a reply in the comments section”
In this post, I want to provide a few highlights of what Telcos presented with regards to their activities in WebRTC on the first day of the conference. The answer to this question depends on who you ask. Sebastian from Slovak Telecom presented this topic nicely by showing how technology and marketing people view it in the telephony context
A WebRTC GW doesn’t stand by itself, it needs a multitude of capabilities and supporting elements to ensure effective and high quality service. This is why the whole is greater than the sum of its parts when bringing all that is required for an end-to-end WebRTC Enterprise connectivity solution.
For several years we have been in the process of enhancing our products to allow them to live in the cloud, a good example of this is the virtual SBC. In this context we have taken VocaNOM one step further and changed it from being a product to a cloud service running on Amazon AWS. The Amazon team was pretty excited about this and conducted an interview
Comparing an SBC to a toaster, Andrew concludes that a commoditized SBC competes on capacity and price. Very much like a toaster that competes on the number of slots it has and the price, as after all, you just “put in a slice of bread and it pops out all nice and brown”. Reality though is quite different.