“Sell the problem you solve, not the product you make.”
Orange Business Services Selects AudioCodes’ One Voice for Microsoft 365
I don’t know about you, but I’ve never really been a fan of what have come to be known these days as ‘inspirational quotes’. I’ve always found them a touch on the corny side – and, dare I say it, a bit irritating. But despite generally taking such lines with a pinch of salt, and usually forgetting about them straight after reading them, even I must confess that the quote at the top of this page has more than a ring of truth to it.
Let me tell you why.
As one of the leading global companies in the telecommunications industry, AudioCodes is well-known for its extensive product range. This portfolio includes IP phones, session border controllers, media gateways, multi-service business routers, and all kinds of applications for network management, routing, call recording and more.
But, as cutting-edge as our products are, this is only part of our vision.
What we at AudioCodes excel at, first and foremost, is looking at the big picture and then filling in the details. For us, this means providing advanced voice networking and media processing solutions for today's digital workplace. This is how we help enterprises and service providers build and operate superior quality all-IP voice networks that they can count on.
AudioCodes’ association with Orange Business Services illustrates this point very well.
Orange Business Services recently selected the AudioCodes One Voice for Microsoft 365 solution to make it possible for them to deliver managed services to large multinational enterprises and mid-market French businesses. One Voice for Microsoft 365 is a comprehensive suite of solutions enabling business customers to connect with Microsoft 365 and accelerate their Microsoft Teams and Skype for Business implementations.
This initiative with Orange Business Services leverages AudioCodes’ connectivity solutions (session border controllers and gateways), productivity devices (IP phones and the Huddle Room Solution) and management suite (One Voice Operations Center) to simplify roll-out and enhance operational efficiency. Thanks to this collaboration, Orange Business Services can now offer their customers a powerful, end-to-end solution that makes the Microsoft 365 journey as easy and hassle-free as possible.
So, next time I come across an inspirational quote, I’ll try very hard not to automatically dismiss it with a cynical smile. After all, exactly as One Voice for Microsoft 365 was for Orange Business Services, it might just be a solution to a problem staring me right in the face.