We have 2 major events this week both centered on AudioCodes One Voice solutions. While our team is setting up in Las Vegas for the Lync Conference and the many related activities AudioCodes will have there, I wanted to share with you some insights into our One Voice for Hosted Services event we will be holding later this week in Frankfurt, Germany, together with BroadSoft.
Bringing together service providers from Europe and endorsed by CEOs of both companies, the event will be a great place to learn about how to meet the challenges in launching and managing hosted Unified Communications services and how the combination of BroadSoft and AudioCodes solutions work to accelerate the revenue generation of such a service.
A Gartner analyst pointed out during a call we had before Christmas, that the on-premise equipment (or CPE) is one of the main pain-points for hosted services. The analyst noted two main challenges: (1) the many CPE vendors that the service provider needs to integrate and support, and (2) the high OPEX incurring at the stage of the installation at the customer premise. Not surprisingly, these very same challenges were mentioned by operators we met within the past few months, indicating that massive efforts and resources are invested in recurring on-premise equipment setup and operation.
AudioCodes One Voice for Hosted Services offering addresses exactly these points by helping to reduce the number of vendors and by the Zero-Touch provisioning this program offers to all CPEs. The offering includes a range of products covering all CPEs needs, from IP Phones and ATAs all the way up to routers and SBCs. AudioCodes Zero-Touch provisioning is designed to allow automatic configuration for all on-premise equipment without requiring a highly skilled technician to access and configure each device. The Zero-touch solution fits with the existing management by complementing the missing capabilities to reach end-to-end Zero-Touch provisioning. This mechanism will also fit both carriers and OTT service providers while adjusting to the specific network structure of each.
This week, in front of the major service providers in EMEA and together with BroadSoft, we will be presenting these solutions and demonstrating capabilities. In addition, Mr. Dean Bubley, one of the world’s leading experts on disruptive technology marketing, will examine enterprise opportunities for carriers, considering ways to find value in a rapidly-evolving ecosystem. He will also look at the immediate future and beyond, when customers will demand a better embracing of mobility, BYOD, embedded voice/video and new technologies such as WebRTC. I for one, am very much looking forward to hear what he has to say.