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With very few players providing mobile communication services before the smartphone era, it felt like heaven for some major mobile service providers. But then mobile OTT apps kicked in! And ruined the party.
Oh, the Good Old Days
What was it like to be the CEO of a mobile carrier back in the days? Having a huge user dependency on cellular infrastructure and running in a playground where the smartphone is yet to be on-shelf, data revenues were booming and profits seemed well assured.
But in today’s mobile reality, OTT mobile apps are posing a huge threat for all service providers and carriers alike. Data revenues are continuously dropping. Being a CEO of a mobile service provider today means you’re in a war that you’re probably not too familiar with; Not a war between giants, but between viral mobile startups who are able to take the market within a year, to slow-moving, monopoly-DNA’ed creatures who now realize the urgent need for a decent battle.
Alongside mobile carriers who are struggling to cope with the booming OTT mobile market, the enterprise sector stays stuck in the middle. IT departments have to be impossibly flexible when they need to provide an organizational infrastructure that’s as easy as WhatsApp but well secured and comprehensively managed like Microsoft Lync.
No sweat, No Sweets
Building a solid mobile application arsenal for the OTT battle is not only fruitful, but also crucial for a service provider to stay in the game. AudioCodes is constantly aiming to enable mobile carriers and enterprises to cope with the modern OTT challenge in telecom. MobilityPLUS, an OTT mobile application for service providers and carriers, makes a classic 1-stop solution with its all round voice, messaging, video and social features. For a mobile carrier, the ability to distribute HQ mobile VoIP user-clients to its subscribers, freely branded and thoroughly integrated makes it an ultimate weapon for its OTT war. Roaming, a well-known incentive for users to go OTT, can finally be untangled and brought back to the service provider playground not just for data but for native voice communication as well at competitive costs and top-tier service quality.
A Foot on the Gas for the Enterprise
VocaNOM, a cloud-driven voice communication app for businesses and organizations, is a good example of how the enterprise market can also start making its way forward in the mobile app plot. Organizational and business contacts are always a mess to handle when you have an organizational phone directory that has zero-connectivity with a user’s smartphone. For an enterprise, being able to manage all organizational contacts on the cloud, providing easy access and dialling for its users using voice recognition, is simply great if it wishes to stay up-to-speed and serve its organizational users with top-notch communication tools.
Time to Take Mobile Communication Forward
These are only few examples of how holding off the OTT turbulence is more than possible for service providers and enterprise, given the right tools and applications. At CTIA 2014 Super Mobility Week, we will be meeting up with service providers and enterprises to talk about what AudioCodes can do for them to mobilize organizational and commercial users all at once. I feel like whether you’re a service provider or an enterprise IT manager, there’s a lot we can do for you to empower your user-base.
See you in Vegas!
To schedule a meeting with AudioCodes at CTIA 2014 Super Mobility Week, visit: