I don't gamble

I Don’t Gamble

The AudioCodes-Microsoft Lync angle

[Post is better viewed on the blog Website]

I don’t gamble.  Not that I hate gambling, or that I don’t understand the “thrill” that comes with it.  I just don’t gamble.

When I was in my early 20’s I went on a family vacation in Puerto Rico, and our hotel had a casino.  I had 5 quarters in my pocket when I sat next to a slot machine.

4 quarters went away in a blink of an eye.  The fifth gave me back 6 quarters, and as I was about to kiss the last one goodbye and move on, I won $86.

I took the money and ran off to rent a jet ski. That was it. I never put a single coin in a slot machine since.

I recalled this since 2014 starts off for me with an unusual sequence of travel destinations:  I just got back from Macau China two weeks ago from our APAC sales kickoff event, and I’m heading next to Las Vegas for the Microsoft annual Lync Conference.  The two biggest gambling destinations in the world, 1 month apart, for someone who doesn’t gamble. Go figure.

I don't gamble

2014 is starting off on a very positive note for our Lync program.  We have introduced a new high capacity session border controller (SBC) which has sufficient capacity to cover the data centers and headquarters of 99.9% of the world’s enterprises.  We focused significant development efforts on functionality, security and interoperability in the last 3 years, and in 2013 we were able to quickly scale up the capacity of our SBC.  I think that the timing is pretty good because we are seeing enterprises scaling up their Lync deployments, and as they start retiring legacy PBX and ISDN/T1 trunks, they are moving to SIP Trunking.  This is exactly where we fit in with our SBC, as part of our very successful One Voice for Lync offering which includes gateways, SBC, SBA, IP Phones and applications for Lync.

Our release got a lot of positive industry reviews such as the article Thinking Big with AudioCodes by Blear Pleasant on UC Strategies.

“That’s why AudioCodes is “thinking big” and introduced the Mediant 9000 Session Border Controller, which supports up to 16,000 concurrent sessions and extends the capacity of AudioCodes Mediant SBC family.  As part of AudioCodes’ One Voice for Lync product portfolio, the larger capacity SBCs enable enterprise customers to consolidate the network infrastructure for Microsoft Lync, simplifying training, deployment and support. AudioCodes and Microsoft have been working together for years, and AudioCodes realized that it was important to expand its SBC capacity in order to better support large Lync deployments. This is especially important as the momentum for Microsoft Lync continues to grow, with nearly 60% of enterprises with over 500 seats surveyed by Infotrack deploying or planning to deploy Lync.”

It was very clear to us that once we complete the networking products portfolio, the next step would be to offer a uniform management suite for it, and that we did!  We just announced our One Voice Operations Center which is a holistic suite of life-cycle management applications for large scale cloud or premise-based unified communications deployments.  With that, we are very well positioned to serve the largest of the Fortune 500 enterprises as they roll out Lync globally.

Just before the Lync conference starts, we will be hosting a closed user group event of top notch Fortune enterprise customers, for a round-table discussion about Lync global roll out best practices. Later in the week we are holding a “Vegas Style” party for our partners and customers. If you are coming to the event please make sure to stop by the Audiocodes booth #625.

All in all I expect we will have a great week in Vegas.

It makes me feel that if you plan properly, you don’t have to gamble…

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