For several years we have been in the process of enhancing our products to allow them to live in the cloud, a good example of this is the virtual SBC. In this context we have taken VocaNOM one step further and changed it from being a product to a cloud service running on Amazon AWS.
The Amazon team was pretty excited about this and conducted an interview with our VocaNOM Product Manager Yacov Tzadikov. More about the magic of VocaNOM below the clip.
VocaNOM in a nutshell
We all know what personal assistants are, Siri being one good example. Less common are personal assistants at the enterprise level. As an employee in an enterprise, not all of the enterprise information is stored on your mobile device and synced.
VocaNOM comes to solve a few fundamental issues:
- How do I find contact details of a colleague who is not in my contacts?
- How do I call this contact easily without starting to search my contacts when not really free to do so? (e.g. while driving)
- How do I make sure my enterprise contacts are always in sync?
The scenario using VocaNOM is as follows:
- You press a quick dial on your mobile or desk phone
- You state the name of the person you are looking for and on which device to call him/her
- The call is connected
This is as close to hands free/hassle free as it can get (that is until we have brain-controlled systems where you only need to think about the person you want to call).
No long search in the corporate directory or phone contact list and no driving while typing the name of a person (which is dangerous and rightfully illegal in many countries).
The idea behind VocaNOM is simple but can be realized only when you have a technological and product heritage as available at AudioCodes. The ingredients required to achieve this included:
- Great and accurate speech recognition technology fully controlled by the company so we can modify and adapt the technology to run in any environment
- An SBC that connects to any existing PBX and UC environment
All this was combined into a product that was installed on premise at enterprises. But we wanted more… We wanted to make the on-boarding of new customers as simple as possible. We wanted to make their buying decision risk free. We wanted to let people try it out instantly. The answer to this was to move VocaNOM to the cloud and offer it as a service.
Moving to Amazon AWS
The new architecture of VocaNOM as a service in the cloud can be viewed in the diagram below.
In the Amazon cloud we have all the components required to run the VocaNOM service. These include the IVR and the Automatic Speech Recognition (ASR) SW as well as the web management interface. The VocaNOM system synchronizes with the company directory and stores contact information on Amazon RDS (data base).
Additionally, the AudioCodes cloud SBC takes care of passing the speech from the user to the ASR system for recognition and later to send the SIP instruction for connecting the call between the two users.
Since enterprise PBX environments vary including VoIP and TDM systems and since there is a need for a secured communication between the enterprise and the cloud in order to avoid fraud, there is a small enterprise SBC that the enterprise’s IT installs within minutes in order to make this VocaNOM magic work securely and in any environment.
Since this service is sold today both directly to enterprises and through service providers to their business customers, VocaNOM comes with a 3 level multi-tenancy management system to allow service providers to easily manage their customers.
By making VocaNOM a service in the cloud, we managed to significantly shorten the on-boarding process, making it a simple, risk free IT decision to try out the product. Since VocaNOM is addictive, making this service easily accessible created great momentum in the growth of this business and the number of customers using the product.
Although VocaNOM is great to use as it is today, the development team has a few cool rabbits in their hat soon to be pulled out, which will add more fun features to the service.
All this probably sounds great but you don’t need to believe me, try VocaNOM for free today and experience it yourself.