BroadSoft Connections is one of the highlights of the telecom industry year, bringing together service providers from all over the world to learn about new developments and technologies at one of the busiest events for this community. The day before it opened, I had the chance to chat briefly with Michael Tessler, CEO and President of BroadSoft, while he was on his way to the Ballroom. Michael expressed his excitement about the great turnout and scale of BroadSoft Connections this year. As Michael mentioned in his opening session, BroadSoft powers 41% of UCaaS seats globally, so the popularity of the event is no surprise to us. AudioCodes was honored to be a Platinum Plus sponsor this year, allowing us to have a larger presence and to showcase our hot topic of “All-IP Transformation” with perfect timing.
The process of transforming to an all-IP network is at a pivotal stage and was a key discussion point during our meetings with service providers. Service providers are looking for ways to migrate their ISDN infrastructure to pure IP in a simple but reliable way without hefty spending. This was also the main topic of conversation at the Network Transformation breakout session, where together with BroadSoft and Cavell, I had the opportunity to discuss the main message that “there is more to IP Transformation than just SIP Trunking”. In other words, service providers can leverage the process of migrating their existing ISDN network to build the necessary infrastructure and develop plans for expanding their service offering and increasing ARPU.
Some other highlights of the event included:
- BroadSoft’s announcement that it has selected AudioCodes’ SBCs for the BroadCloud SIP Trunking service. SBCs are considered an essential element of SIP trunking services – offering interoperability, security and high quality of service as well as enabling the delivery of new, additional services in the future.
- Our NFV demonstration at the booth was a big hit. By using NFV tools we can deploy a Virtual CPE where local functions such as router, firewall and SBC are instantiated from the cloud, up to the point where on-premises devices will auto-configure themselves with the BroadWorks platform.
- The debut of AudioCodes’ new, high-scale analog gateway – the MP-1288. The event was the first time our customers could see this new device that addresses mid-market enterprises and verticals such as hospitality, healthcare and education. The MP-1288 enables enterprises to continue using their existing cabling and analog phones when migrating to hosted PBX solutions thus avoiding the costs of a rip-and-replace upgrade.
After countless discussions and meetings, we left the event truly inspired by how the BroadSoft community is defining the future of the service provider industry.
See you next year!