Microsoft’s Skype for Business Cloud Connector Edition

The Great Market Reaction to Microsoft’s Skype for Business Cloud Connector Edition

Why I shouldn’t have been Surprised

Microsoft’s Skype for Business Cloud Connector Edition

Among the responsibilities I have in my marketing position at AudioCodes, I manage campaigns. So when I was asked to run a campaign for AudioCodes’ new appliance for Skype for Business Cloud Connector Edition, I treated it like I do any of the other campaign topics. Little did I know how hot the subject would become.

Rarely have I seen such a strong response to a marketing campaign. We kicked off the Skype for Business Cloud Connector Edition campaign as we did with similar campaigns, with an email to our distribution list inviting folks to register for our Early Adopter Program for AudioCodes’ all-in-one Skype for Business Cloud Connector Edition appliance. In just the first few days we had a flood of people signing up for the program.

I have to admit, I was surprised. But perhaps I shouldn’t have been. Skype for Business Cloud PBX is a hot subject. Our to Cloud or Not to Cloud White Paper on the introduction of Cloud PBX and how AudioCodes’ CloudBond 365 on-premises appliance for migrating users to the cloud had already topped 1,300 downloads. And now Microsoft released Skype for Business Cloud Connector Edition for those Cloud PBX customers without an existing on-premises Skype for Business deployment, tapping into a large market of companies that want to take advantage of Cloud PBX while maintaining their local PSTN or connectivity to existing telephony infrastructure. Microsoft correctly identified the need for these hybrid solutions and began promoting them.

We, too, identified the potential and the need and were the first vendor to release a Cloud Connector Edition appliance. Though the Microsoft Skype for Business Cloud Connector Edition code is free as a downloadable application, it needs to work with a dedicated server, a Windows 2012 Operating System and a gateway or a session border controller. Rather than have users run off in many directions to integrate all that equipment, the AudioCodes Skype for Business Cloud Connector Edition appliance simplifies things by integrating it all into a single appliance. Built on the Mediant 800 platform, the server, the gateway or SBC and the Windows 2012 OS and licenses are all included, making it simple to deploy.

Perhaps, I shouldn’t have been surprised as to the market reaction. When you think about it, people are looking for this simplicity and are anxious to integrate the Skype for Business Cloud PBX offering in its hybrid format. Well, it’s more work for us in the marketing department, but that’s what makes it fun.

For more information on AudioCodes Cloud Connector Edition appliance, click here.

To register for AudioCodes’ CCE Early Adopter Program, click here.

DTAG Timeline

Learn How AudioCodes is Helping Deutsche Telekom Migrate its Business Customers to All-IP

Last week, AudioCodes and Deutsche Telekom (DT) announced that DT has selected AudioCodes for the DeutschlandLAN SIP-Trunk project, part of DT’s ongoing migration of all its German ISDN customers to an all-IP infrastructure. In our upcoming webinar ‘Transforming business voice services from PSTN connectivity to managed UC services’, AudioCodes together with Ovum, a leading market research firm, will  provide a detailed overview of this project as well as presenting market insights from other leading operators’ All-IP projects.

 

 

Register for the webinar now at: http://online.audiocodes.com/ovum-audiocodes-webinar.

 

 

Recently, at CeBIT 2016, DT introduced the ‘DeutschlandLAN SIP-Trunk’, its telephone and internet line for business customers. This new service provides SMEs with a simple migration path from ISDN to IP-based connectivity. Companies already using ISDN-based DDI lines can retain their phone numbers and dial plan when migrating to this new service and it supports the flexible addition or removal of voice channels according to customers’ needs.

This project is a good example of DT executing its strategy for moving to all-IP networks. So far the German incumbent has hit its all-IP milestones in Macedonia, Slovakia, Montenegro and Croatia. The company is committed to shutting down all of its European PSTN networks by the end of 2018, making it arguably the region’s most ambitious telco when it comes to all-IP transformation. The diagram below illustrates the all-IP transformation journey that DT is undertaking from the old PSTN world to the new IP era.

DTAG Timeline

 

One of the main concerns that operators need to address during the PSTN migration is ensuring that it is performed with minimal impact on the customer. AudioCodes’ CPEs’ unique modular design allows for remote installation of gateway, session border controller (SBC) and routing applications on a single device as well as the activation of the most suitable configuration for the desired service.

This unique design enables operators to adopt a two-phased approach to their all-IP migration. First they replace their customers’ ISDN connections with SIP trunks quickly and with minimum disruption. In the second phase, they can begin introducing additional services, such as hosted unified communications, simply by remotely installing the necessary software on the CPE, thus removing the need to dispatch a technician to the customer premises and reinstall equipment.

To learn more sign up for our upcoming webinar with Ovum via the link below.