Defining the Future at BroadSoft Connections 2015


AudioCodes All-IP TransformationBroadSoft Connections is one of the highlights of the telecom industry year, bringing together service providers from all over the world to learn about new developments and technologies at one of the busiest events for this community. The day before it opened, I had the chance to chat briefly with Michael Tessler, CEO and President of BroadSoft, while he was on his way to the Ballroom. Michael expressed his excitement about the great turnout and scale of BroadSoft Connections this year. As Michael mentioned in his opening session, BroadSoft powers 41% of UCaaS seats globally, so the popularity of the event is no surprise to us. AudioCodes was honored to be a Platinum Plus sponsor this year, allowing us to have a larger presence and to showcase our hot topic of “All-IP Transformation” with perfect timing.

The process of transforming to an all-IP network is at a pivotal stage and was a key discussion point during our meetings with service providers. Service providers are looking for ways to migrate their ISDN infrastructure to pure IP in a simple but reliable way without hefty spending. This was also the main topic of conversation at the Network Transformation breakout session, where together with BroadSoft and Cavell, I had the opportunity to discuss the main message that “there is more to IP Transformation than just SIP Trunking”. In other words, service providers can leverage the process of migrating their existing ISDN network to build the necessary infrastructure and develop plans for expanding their service offering and increasing ARPU.



Some other highlights of the event included:

  • BroadSoft’s announcement that it has selected AudioCodes’ SBCs for the BroadCloud SIP Trunking service. SBCs are considered an essential element of SIP trunking services – offering interoperability, security and high quality of service as well as enabling the delivery of new, additional services in the future.
  • Our NFV demonstration at the booth was a big hit. By using NFV tools we can deploy a Virtual CPE where local functions such as router, firewall and SBC are instantiated from the cloud, up to the point where on-premises devices will auto-configure themselves with the BroadWorks platform.
  • The debut of AudioCodes’ new, high-scale analog gateway – the MP-1288. The event was the first time our customers could see this new device that addresses mid-market enterprises and verticals such as hospitality, healthcare and education. The MP-1288 enables enterprises to continue using their existing cabling and analog phones when migrating to hosted PBX solutions thus avoiding the costs of a rip-and-replace upgrade.


After countless discussions and meetings, we left the event truly inspired by how the BroadSoft community is defining the future of the service provider industry.


See you next year!

Fax and VoIP

Decommissioning your PSTN? Take Your Fax Machine Along

The fax machine dilemma when migrating to VoIP

Fax and VoIP

WhatsApp, WeChat, Facebook, Twitter, email. We have all of these, so who needs a fax?

This might be a common first reaction to the inclusion of a fax in the title of this post but many enterprises and small to medium businesses still rely on faxes today for many operations, and they are not willing to give them up when they move to VoIP.

“I need to keep my fax machine”-  makes some service providers cringe when they hear these words coming from their business customers, and as it turns out, they hear these words a lot.

As businesses transition to VoIP and unified communications, mainly around the carriers PSTN migration to All IP initiatives, they demand a reliable and efficient fax solution be part of these initiatives. The business customer may prefer to receive faxes electronically via E-mail with a fax server or a fax service, but for hardcopy documents that need to be delivered, the fax machine is the easiest and preferred method. With vertical markets such as healthcare, legal, finance, government and education relying heavily on the fax, it’s critical for businesses to implement a solution for their fax machines that will continue to render them reliable and secure as they move to VoIP.

When service providers are faced with the need to deploy fax machines in a VoIP environment, they typically turn to one of the following options, and quickly find each has their own challenges.

  • Implement an ATA that supports T.38 or G.711. These standard ATAs work great for voice calls when connected to a phone, but T.38 and G.711 have been known to have issues with transmitting faxes over the Internet. Whether the problem is packet loss, jitter or latency, any of these reasons can cause a fax to fail. Not only is the reliability compromised, but the security of the fax is as well.
  • Leave a POTS line connected to each fax machine. Sure the fax machine will continue to be reliable and secure, but the VoIP provider is no longer offering a VoIP solution with this option. In many cases, the customer now receives a separate phone bill from the incumbent phone provider. Not only does the VoIP provider lose business to their competitors, but the customer loses money by paying higher prices for POTS lines.

In addition to the above, with the latest PSTN sunset winds blowing, this option is becoming less and less relevant ….

The HTTPS Fax ATA Solution

The AudioCodes HTTPS Fax ATA gives VoIP service providers a reliable and secure solution for their customers’ fax machines as they move to VoIP.  With more than 100,000 Fax ATAs in production today, the stack of success stories is constantly growing as businesses move to VoIP and take their fax machines with them.

Here are some of the highlights of this solution:


  • Reliability: Using real-time HTTPS to transmit the fax over the Internet rather than T.38 or G.711, the issues of latency, packet loss and jitter are non-existent. This reliability has allowed customers to implement the Fax ATA in even the most diverse Internet environments such as satellite, cellular and Wi-Fi.
  • Security: The patented technology behind the HTTPS(S) Fax ATA solution gives providers the ability to encrypt the fax via SSL. This is a key benefit for industries that need to meet compliancy standards such as HIPAA and SOX.
  • Compatibility: The Fax ATA Connector software integrates with any fax server or fax service via API or T.37. Customers have deployed the Fax ATA solution with fax servers from FaxBack, OpenText, Sagemcom, etc.

More information about the AudioCodes HTTPS Fax ATA solution can be found at: